Lacoste is a luxury brand that has been synonymous with style and sophistication since its inception in 1933. Known for its unique line of clothing, sportswear, and accessories that exude elegance and comfort, Lacoste has become a fashion icon in the industry. But, have you ever wondered how to pronounce the name of the brand – Lacoste? In this article, we will discuss the correct pronunciation of Lacoste and more about the brand.
The Correct Pronunciation of Lacoste
Before we dive deeper into the history and current status of Lacoste, let us first answer the most common question of all – How to pronounce Lacoste properly? Lacoste is a French-origin brand, and hence the correct way to pronounce it is “la-kawst.” It is pronounced as two syllables, with the accent on the second syllable “kawst.” So, next time when you want to flaunt your knowledge of luxury brands, make sure you pronounce Lacoste correctly.
The History of Lacoste
The founder of Lacoste, Rene Lacoste, was a French tennis player who had numerous Grand Slam titles to his name. He invented the polo shirt in 1926, which quickly gained popularity among tennis and golf players because of its comfort and style. After retiring from tennis, Rene started his clothing line in 1933 and introduced the first-ever Lacoste polo shirt. It had a crocodile emblem on the left chest, which soon became the brand's identity. The crocodile was inspired by Rene's nickname “the crocodile” given by American journalists because of his tenacity on the tennis court.
The Current Status of the Lacoste brand
Over the decades, Lacoste has expanded its product line to include clothing and accessories for men, women, and children. The brand has also ventured into fragrances and eyewear, cementing its reputation as a complete luxury line. Lacoste has its presence in more than 120 countries and operates over 1,200 stores worldwide. The brand has collaborated with various designers and artists to create limited edition collections, making it an ever-evolving and exciting brand.
In conclusion, Lacoste is a brand that has created a legacy of its own in the fashion industry. From its humble beginnings as a tennis shirt brand to a luxury line, Lacoste has come a long way. Its unique identity, with the crocodile emblem, has become iconic and recognizable worldwide. So, whether you want to indulge in luxury fashion or just flaunt a Lacoste T-shirt, make sure you know the correct pronunciation of the brand.